Our Signature Standards.
The key to creating and maintaining a company's strong brand identity is based on consistent use
of its logo and graphic elements. In order to make it as easy as possible to use our materials,
we've put together a few basic guidelines for you to follow as you create new marketing tools.
First Choice
Four color medallion as our brand signature. It’s on every piece of furniture and it symbolizes our brand qualities.
| Medallion size is no less than 1.25 inches in height. |
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Second Choice
Color medallion and Type. The font used in the logo is Gill Sans bold. Tracking (character spacing) is 430.
| Height of medallion is twice the height of the type and is vertically centered |
 - Minimum Width is no less than 3 inches |
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Logo Black & White
Black and White where applicable.
| Height of medallion is twice the height of the type and is vertically centered |
 - Minimum Width is no less than 3 inches |
|
Comfort Recliner Logo
Comfort Sleeper Logo
Logo with Photography and Colors.
When logo is used over photographs / dark colors, only type will be reversed to white.
